just my 2 cents in defense of Dale's ...
local minivan dealership informed me during a routine service that there may be an alignment issue, went over to Dale's where Darryl spent a considerable amount of time confirming a) there was no alignment problem, and B) a recommended dealer part change had already been done by him previously (I guess the dealership neglected to detail it in my service history). His charge for having my car in on a busy Saturday morning? Nothing.
He could have easily charged me for an alignment, and I may not have been any the wiser, but he didn't.
My discussion with him indicated that their success and longevity in Langley was directly related to their knowledge (alignment professionals) and the reputation - that visit made a huge impact and I still carry his business card in case I need their expertise in the future.
Cheers, Craig