Hans is right, the traces on the window degrade to the point where they don't conduct electricity. Replace your window with a new one and you have another 20+ years.
My theory is that the ammonia in most window cleaners is corrosive to the thin metal traces. That's why I wash the inside of my window with only very mild soap and water. Then I wipe it with a clean water soaked cloth to remove the soap residue. My window has the VW logo and says \"Made in USA\", so I know it isn't an original 30 year old window.
Three years ago a friend of mine bought a new defogger window from Gildford VW for his 71. I believe it was under $300. It is not a bad deal since they pay for shipping to Surrey, and if it breaks on the way, you are not responsible.